Management Whether developing more traditional means of communication or utilizing some of the new and exciting vehicles available today, the management of communication is critical, especially in the new environment that has been created by social communication. Do you have a Social Outreach Strategy in place?? What are your Social Media Initiatives?? Here's an interesting statistic. As of May 2011, less than 50% of Fortune 100 companies were utilizing social media, and less than 1/2 of those were actually engaged with their social media initiatives on a regular basis. In our opinion, this is a huge mistake...and these companies have the resources to make sure this doesn't happen! As a matter of fact, whether using the newer social vehicles, sticking to the more traditional vehicles, or combining newer and more traditional means of communication, the entire process needs to be effectively managed, and the Base 26 team is here to provide management needed to make sure you get the most out of your communication. Marketing and communication is becomming more and more important as the environment continues to change, and we see this continuing to increase over time. We are very cognizant of the fact that 'Facebook' isn't for everyone. That said, we also know that there's a lot more out there than just 'Facebook'. Most SMBs don't have the manpower or resources to properly manage their communication. We can provide the skills and expertise needed to incorporate communication vehicles and manage these vehicles effectively.