Your Strategy Strategy? You got it! As a matter of fact, strategy is an important concept that typically gets overlooked by the SMB because of resource limitations, but it is hugely important. Let's look at the map example. If we visit Paris, chances are we're going to get a map to determine where the sights are located. Then we're going to set a strategy as to: - how to get there; - when to get there. We'll also figure out how the most appealing sights are positioned in order to make most efficient use of our time in Paris. So why is your business any different???? The bottoom line is that you want to be successful. Why not have a strategic understanding as to how you will get there?? They say if you take a road to nowhere you'll get there fast! - know what your competitors are doing, otherwise you might get lost; - remain cognizant of how economic conditions, communication, consumer attitude, and other such factors impact your strategy so that changes can be made when appropriate; - evaluate how the strategy is performing and what changes may imiprove performance. It's your strategy....make sure it works!