Management What aspects of your business are you managing?? What aspects are you managing correctly?? What aspects of marketing and communication are you managing?? What aspects are you managing correctly? Have you evaluated your strategic understanding of any of these aspects of your business?? Today's marketing (and communication) environment has changed drastically and continues to evolve. What was once a much simpler process now requires proper management so that: - your touchpoints are properly engaging the target; - you are aware of and engaged in ongoing discussions and/or conversations about your business; - current and future opportunities are properly identified and taken advantage of. While you are an important component in creating the message, you can no longer control the message once it 'hits the street'. For this reason alone you must remain cognizant of what people are saying and how the message is evolving. Whether or not you are fully engaged in new marketing and the new marketing environment, it is critical to be prepared to fully engage when the conversation concerns your business.